Give Your Business An Identity With The Public

Giving your business an identity with the public is extremely important for many reasons. I will break them down here for you Today and give you easy ways to cordinate your branding in my next post! So stay tuned in!

 Branding is really at the core of giving your business an identity, a face with the public. It is your logo, symbol, and or brand name that people can and will recognize and follow when they appreciate, invest, and share what your company offers.

Think of any and every product you personally invest in, from gas to garbage bags, cupcakes to cars, fast food to financial instatuitions. You recognize them by there branding whereever you are.

So, does your small business have a consistent identity that your followers could quickly recognize? Well, it should! In todays economy people are wanting to get the most for their money and are definitely shopping around. What does branding have to do with this? Let me tell you...

1. Branding helps the public quickly recognizeable your product and will relate your logo with either great or poor quality products. It helps them make a split secant decision to stop and browse your products or keep moving on.

2. Because they will relate your logo and brand name with good or poor quality products, before they even know what you offer, you want a quality brand name and logo, duh!

3. Consistant and professional branding, including but not limited to - your business cards, online store, blog, and fan pages makes you look reliable and gives the public a reassurance that you care about the quality of what you offer. It creates a confidence in your products.

4. A consistent identity will allow the public to recognize your products/stores and any official web pages, blogs, Twitter accounts, Facebook fan pages and more and tell them apart from knock-offs and unofficial associations.

ETSY Shop Banner

Twitter Background

Pro Personal Pic

Facebook Banner

Button and Advert

Special Promo Flyer (Front)

Special Promo (Back)

Business Cards

Guest Post with Katie Price

Hello Everyone! I'm excited to be here to talk with you about one of my favorite things: graphic design. In college, I minored in fine art and quickly learned that having quality supplies makes a big difference. So today, I'd like to share with you what is in my graphic designer's toolbox.

1- MacBook Pro
My Macbook is where it all happens. It is powerful, beautiful, and portable. Do I think you have to have an Apple computer to do graphic design? No. But you do need a powerful computer. Running any of the Adobe Creative Suite programs will use a lot of memory. {And we aren't talking about the "500 gigs of harddrive" some of the cheapy computers come with. That is an entirely different kind of memory.}

2- Photoshop
Photoshop houses both my canvas and my tools. It is where the magic happens. If you are interested in trying your hand at graphic design, I would recommend first starting with the much less expensive Photoshop Elements to see if you like it.

3- Color Picker
You have probably seen the beautiful Design Seeds palettes floating around Pinterest. But how do you take those colors and use them in your designs? By having a color picker tool that reads the color & outputs it as a HEX value that you can use in Photoshop or on the web.

4- Google Web Fonts
Free is good. Google has a collection of fonts that are completely free for personal and commercial use. As a designer I can't just use any font out there, it has to be commercial use ok. GWF is helping to bridge that gap between beautiful fonts & free fonts.

5- Bamboo Tablet
The Bamboo Tablet allows me to sketch or draw straight into Photoshop or Illustrator. There is definitely a learning curve to getting familiar with using a digital canvas, but the tablet is extremely helpful when I am trying to make organic shapes or trace edges.

I hope that gave you a little peek into the tools I use everyday! Please come visit my blog where today Sheanna is giving away a special print!

blog | studio | pinterest | twitter | facebook

Blog Makeover!!!

I’m getting another makeover!!...Well, my blog is, and I can’t wait! All of you wonderful people that wish to continue to keep up with me will soon be able to  easier than ever.  The lovely & talented Katie Price of Priceless Design Studios is designing my new layout and it should be up and runnin’ in about another week and a half.

In the mean time here are my social media links , Let’s Connect!

 Twitter

Facebook

My Etsy

The Blog

And more about Katie:

First off I was introduced to Katie through Jillian Hart, another blogger who I keep up with and admire who works in social media marketing who I inquired to redesign my blog. Jillian in turn recommended Katie.

I reviewed Katies’ blog, design portfolio , policies , & pricing. Needless to say I was impressed; not only with her work, clear and fair policies, and pricing but her prompt response time! WOW! Katie is on top of it. She is truly professional and makes you feel secure in your transaction with her.

Sneek Peek:

Here is a lil’ bit of the inspirations for the upcoming design  

color scheme insperations

this blog is a fashion forward fav
Aunie Sauce

lovely and inspirational blog I personally follow
Two Men and a Mommy

love the art inspired design
Hello Hue

super sleek & infoemative
Graphic Design Confessions

Love the colorful design and wow! you have to check out their recopies
Our Best Bites

Calming art inspired design with always awesomely beautiful photos
Sketch and Wash

I LOVE each and every one of these blogs and happily subscribe and keep up with each one and they have provided me with a wealth of information and inspiration. I suggest you check them out.