Tell me A Tale.. writing a compelling Bio and Press Release.

Whatever your business one thing is for sure...you need to know what YOUR story is. 
Let's start by noting the difference in a "Bio" and your "Business's Story/ Press Release"


BIO: should be short, contain your stats- name (duh), birthdate, hometown/s(?), "artist statement", brief background pertinent to your business


Business Story / Press Release: More in-depth but not a novel! (who wants to re-write their business plan anyway??)
Be Personal : Let the public in on YOUR UNIQUE story and what lead you to your current path.

Find your angle: (Write your story in 3rd person). When finding your story look for some thing unique and catchy about your individual circumstances...Got a unique muse? are you deaf? were you homeless? Remember people are already interested in what artistic people have to say; because artist express emotions in ways that their audience cannot, which is what connect artist to fan. So WRITE something YOU  would want to READ.  
(re-call all your creative and descriptive writing classes from school/college)


Happy Story Telling